Here are some examples of how Barometer has already provided many companies with valuable insight on key business issues, relationships and performance, enabling them to plan and act with confidence. Barometer can also work for you.

INDUSTRY: Consumer Food Products – Beverage

INPUT:
Identify and affirm core brand values associated with company and product and explore packaging design and taste perceptions, as well as purchasing patterns among consumers and compare with primary competitors.

OUTPUT:
Clear brand value associations and taste preferences were established which distinguished company and product from key competitors. Strong consumer loyalty toward brand also revealed. Findings resulted in company being able to quantify ‘value’ of brand in market place and provided strong confidence to pursue strategic agenda for corporate growth.

INDUSTRY: Forestry, Manufacturing, Packaging

INPUT:
Corporate desire to better understand internal & external relationships, with a focus on delivering core values to a greater level of acceptance and performance consistency.

OUTPUT:
Conducted with seven of the Group’s operating Companies. Involved a robust sample of staff, customers and suppliers with a questionnaire specifically designed to enable cross-analysis of findings.

Barometer exceeded expectations and as a consequence a “permanent platform” is being developed to enable cost-effective tracking studies and roll-out of barometer models to other operations in the Group. The “permanent platform” will also provide CHH with a self-administration feature allowing an immediate and hands-on capability for compiling and monitoring Action Plans.

INDUSTRY: Tertiary Education / Corporate Training

INPUT:
New company exploring commercial viability of niche proposition.

OUTPUT:
Sample included range of audience profiles from senior company executives and opinion formers in variety of sectors to tertiary students. Fieldwork conducted across several Asia/Pacific countries, including mainland China.

Findings provided a clear direction for moving forward and enabled priorities to be set with confidence.

INDUSTRY: Consumer Food Products [ FMCG ]

INPUT:
Needed to survey consumers to identify preferences for possible new flavour range, and test reactions to packaging design concepts.

OUTPUT:
Barometer conducted among customer base using mix of age profiles from 10 to 39 years. Established clear flavour preferences in snack foods sector before identifying preferences for popcorn specifically – with some unexpected results. Also identified relevant colour associations before determining preferred pack design and brand value associations from range of options provided.

Results assessed for overall sample and specific age categories provided clear direction on how to move forward with confidence.

INDUSTRY: Manufacturing

INPUT:
Conduct highly confidential survey among staff to identify and rank preferences from variety of options: key aid to decision making process

OUTPUT:
Totally secure Barometer with unique ID code access conducted. Highly robust sample provided clear preferences of choice to ensure confidence in moving forward. Added benefit gained from exercise was positive staff reaction from being invited to contribute in an important decision making process

INDUSTRY: Agricultural

INPUT:
Assist strategic planning by ascertaining attitudes toward product sector in general, and reaction to a new product proposition in particular. Sample comprising of livestock farmer groups and merchants.

OUTPUT:
Barometer established attitudes toward the subject and importantly identified shifts between audience groups. Creative executions for packaging, price points and potential selling propositions were also tested. Findings were crucial in providing planning confidence and to fine tune thinking. Unexpected areas of opportunity were also identified and are now being pursued.

INDUSTRY: Advertising & Communications

INPUT:
Requirement for ongoing access to quick, affordable research tool to aid planning, creative development and provide added value to clients

OUTPUT:
Ongoing relationship with Barometer to provide “effective and economical” research solutions in key areas of:

• testing ideas, propositions and packaging
• benchmark and track brand performance
• identify and explore key issues, perceptions and attitudes

“…Barometer online surveys are very user-friendly and an important risk management tool for us and our clients”. Managing Director, WOW Creative & Vision NZ

INDUSTRY: Sport & Recreation Administration

INPUT:
Assess website optimisation and user friendliness prior to next phase of upgrade programme.

OUTPUT:
Barometer’s independent experts conducted a WebAudit using a specially designed appraisal criteria to assess the site’s performance. Special discussion guide used with user groups whose interaction with the site was monitored under controlled conditions.

Findings proved extremely insightful and identified important areas for opportunity. The Final Report being used in the development of the briefing document to the IT resource for the sites ongoing development.